@font-face {
  font-family: 'DM Sans';
  font-style: normal;
  font-weight: 400;
  font-display: swap;
  src: url(/assets/dm-sans-400-normal.ttf) format('truetype');
}
@font-face {
  font-family: 'DM Sans';
  font-style: normal;
  font-weight: 500;
  font-display: swap;
  src: url(/assets/dm-sans-500-normal.ttf) format('truetype');
}
@font-face {
  font-family: 'DM Sans';
  font-style: normal;
  font-weight: 600;
  font-display: swap;
  src: url(/assets/dm-sans-600-normal.ttf) format('truetype');
}
@font-face {
  font-family: 'DM Sans';
  font-style: normal;
  font-weight: 700;
  font-display: swap;
  src: url(/assets/dm-sans-700-normal.ttf) format('truetype');
}
@font-face {
  font-family: 'Instrument Serif';
  font-style: italic;
  font-weight: 400;
  font-display: swap;
  src: url(/assets/instrument-serif-400-italic.ttf) format('truetype');
}
@font-face {
  font-family: 'Instrument Serif';
  font-style: normal;
  font-weight: 400;
  font-display: swap;
  src: url(/assets/instrument-serif-400-normal.ttf) format('truetype');
}
@import url('https://fonts.googleapis.com/css2?family=DM+Sans:wght@400;450;500;550;600;650;700&family=Instrument+Serif:ital@0;1&display=swap');
:root{--ink:#162029;--muted:#637077;--paper:#fff;--soft:#f4f6f6;--lime:#d7f96a;--line:#dce2e3;--radius:18px}*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:105px}body{margin:0;background:var(--paper);color:var(--ink);font:16px/1.6 'DM Sans',Arial,sans-serif}a{color:inherit;text-decoration:none}button,input,select,textarea{font:inherit}a:focus-visible,button:focus-visible,summary:focus-visible{outline:3px solid #638821;outline-offset:5px}header{height:106px;display:flex;align-items:center;justify-content:space-between;max-width:1440px;margin:auto;padding:0 64px;gap:24px}.brand{display:flex;gap:10px;align-items:center;font-size:34px;letter-spacing:-1.7px;font-weight:650;line-height:1}.brand-mark{background:var(--ink);color:var(--lime);border-radius:10px;font-family:Georgia,serif;font-size:38px;letter-spacing:-3px;width:42px;height:46px;text-align:center}.brand small{font-size:9px;letter-spacing:1.6px;display:block;line-height:2.2;font-weight:600}nav{display:flex;gap:32px;align-items:center;font-size:14px}.button{display:inline-flex;align-items:center;justify-content:space-between;gap:35px;padding:17px 24px;background:var(--ink);color:white;border:1px solid var(--ink);border-radius:7px;font-size:15px;font-weight:600;transition:transform .2s,background .2s;cursor:pointer}.button:hover{background:#324451;transform:translateY(-2px)}.button span{font-size:21px;line-height:1}.button.small{padding:12px 18px;font-size:14px}.hero{max-width:1440px;margin:auto;padding:60px 64px 84px;display:grid;grid-template-columns:1fr 1fr;align-items:center;gap:70px}.eyebrow{font-size:12px;letter-spacing:1.8px;font-weight:650;margin:0 0 24px}.hero h1{font-size:clamp(58px,5.55vw,84px);line-height:1.02;letter-spacing:-4.6px;font-weight:550;margin:0 0 26px}h1 em,h2 em{font-family:'Instrument Serif',Georgia,serif;font-weight:400}h1 em{font-size:1.16em;letter-spacing:-3px}.lead{font-size:18px;line-height:1.65;color:#526068;max-width:480px;margin:0 0 28px}.micro{font-size:12px;color:var(--muted);margin:16px 0 0}.hero-visual{position:relative;background:var(--ink);border-radius:24px;min-height:544px;padding:26px 31px 22px;color:white;box-shadow:0 24px 45px -30px #15222b70;transform:rotate(1deg)}.diagram-label{font-size:10px;letter-spacing:1.55px;color:#d3dddd;margin:0 0 20px}.source-card{padding:18px 24px;border:1px solid #526064;border-radius:10px;background:#273640;max-width:315px;margin:0 auto;transform:rotate(-3deg)}.tiny-label{display:block;font-size:9px;letter-spacing:1.5px;color:var(--lime);margin-bottom:6px}.source-card strong{display:block;font-size:23px;font-weight:500;line-height:1.3;letter-spacing:-.5px}.source-card>span:last-child{font-size:11px;display:block;color:#c8d0d3;margin-top:8px}.connector{height:57px;display:flex;align-items:center;justify-content:center;position:relative}.connector:before{content:'';position:absolute;inset:0 50%;width:1px;background:#617076}.connector span{position:relative;background:var(--ink);padding:5px 10px;color:#b9c9cc;font-size:10px}.output-card{display:flex;gap:15px;align-items:center;padding:17px 19px;border-radius:9px;margin:0 0 11px;color:var(--ink);transform:rotate(-1deg)}.output-card.article{background:#f2f7ed;margin-left:-49px;margin-right:26px}.output-card.newsletter{background:var(--lime);margin-left:-23px}.output-card.social{background:#e2eef1;margin-left:4px;margin-right:-17px}.output-number{font-family:'Instrument Serif',Georgia,serif;font-size:33px;border-right:1px solid #16202926;padding-right:16px}.output-card small{display:block;font-size:9px;letter-spacing:1.25px}.output-card strong{display:block;font-size:16px;font-weight:600;letter-spacing:-.3px}.output-card p{margin:2px 0 0;font-size:10px;color:#4f5c60}.glyph{margin-left:auto;font-size:22px}.validation{font-size:10px;color:#e2e9ea;margin-top:15px;text-align:center}.validation>span{color:var(--lime);margin-right:5px}.proof-strip{border-top:1px solid var(--line);border-bottom:1px solid var(--line);display:flex;justify-content:space-between;gap:30px;align-items:center;padding:25px max(64px,calc((100vw - 1312px)/2));background:#fafbfa}.proof-strip>span{font-size:10px;letter-spacing:1.4px;max-width:165px}.proof-strip strong{font-size:22px;letter-spacing:-.8px;line-height:1.2}.proof-strip strong>span{display:block;font-size:11px;font-weight:400;letter-spacing:0;margin-top:8px;color:var(--muted)}.proof-strip>a{font-size:12px;color:var(--muted)}.section{padding:92px 64px;max-width:1440px;margin:auto}h2{font-size:clamp(35px,3.5vw,54px);letter-spacing:-2px;line-height:1.12;font-weight:500;margin:0 0 24px}.intro{font-size:18px;color:var(--muted);max-width:630px;margin:0}.section .eyebrow{color:var(--muted)}footer{padding:30px 64px;border-top:1px solid var(--line);font-size:14px;color:var(--muted)}@media(min-width:1550px){.hero{gap:110px}}@media(max-width:950px){header{padding:0 28px}nav{gap:18px}.hero{padding:35px 28px 65px;gap:45px}.hero h1{font-size:62px;letter-spacing:-3.5px}.hero-visual{padding:24px 20px}.output-card{gap:10px;padding:16px 12px}.output-card strong{font-size:14px}.output-card.article{margin-left:-28px;margin-right:5px}.output-card.newsletter{margin-left:-10px}.output-card.social{margin-right:-8px}.proof-strip{padding:25px 28px}.section{padding:70px 28px}.proof-strip>a{display:none}}@media(max-width:700px){header{height:90px;padding:0 22px}nav>a:not(.button){display:none}.brand{font-size:28px}.brand-mark{width:35px;height:41px;font-size:33px}.brand small{font-size:8px}nav .button.small{font-size:12px;padding:10px 13px;gap:13px}.hero{display:flex;flex-direction:column;padding:35px 22px 55px;gap:45px;align-items:stretch}.hero h1{font-size:68px;line-height:1.02;letter-spacing:-4px}.lead{font-size:17px;max-width:480px}.eyebrow{font-size:10px;letter-spacing:1.2px}.hero-visual{min-height:0;margin:0 9px;padding:25px 22px}.source-card{max-width:285px}.source-card strong{font-size:24px}.output-card{padding:15px 12px}.output-card strong{font-size:14px}.output-card.article{margin-left:-30px}.output-card.newsletter{margin-left:-14px}.output-card.social{margin-right:-25px}.proof-strip{flex-wrap:wrap;gap:22px;padding:26px 22px}.proof-strip>span{max-width:none;flex-basis:100%;font-size:10px}.proof-strip strong{font-size:23px;flex-basis:calc(50% - 11px)}.proof-strip strong>span{font-size:10px}.section{padding:60px 22px}.intro{font-size:17px}h2{font-size:38px;letter-spacing:-1.7px}footer{padding:28px 22px}}@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*:before,*:after{transition:none!important;animation:none!important}}
/* Full editorial experience */
.skip{position:absolute;left:15px;top:-100px;z-index:20;background:var(--lime);padding:10px 15px}.skip:focus{top:12px}.hero h1{font-size:clamp(45px,4.75vw,70px);letter-spacing:-3.2px}.hero-actions{display:flex;align-items:center;flex-wrap:wrap;gap:23px}.text-link{font-size:14px;font-weight:600;display:inline-flex;gap:16px;align-items:center;border-bottom:1px solid var(--ink);padding-bottom:5px}.text-link:hover{color:#55721c;border-color:#55721c}.proof-strip .proof-brand{color:var(--ink);display:block}.proof-strip .proof-brand strong{font-size:25px}.section-top{display:flex;justify-content:space-between;gap:45px;align-items:end;margin-bottom:44px}.section-top h2{margin:0}.section-top .intro{max-width:340px;font-size:16px}.service-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:26px}.service-card{border-top:1px solid var(--ink);padding-top:23px;display:flex;flex-direction:column}.service-number{font-family:'Instrument Serif',Georgia,serif;font-size:38px;margin-bottom:24px}.service-card h3{font-size:28px;line-height:1.22;font-weight:500;letter-spacing:-.8px;margin:0 0 20px}.service-card p{font-size:16px;color:var(--muted);margin:0 0 28px;max-width:340px}.service-bottom{margin-top:auto}.service-bottom>span{display:block;font-size:12px;color:var(--muted);margin:0 0 22px}.service-bottom .text-link{font-size:14px}.method-wrap{background:var(--soft)}.method-title{display:flex;justify-content:space-between;gap:60px;align-items:center}.method-title .intro{max-width:440px;font-size:17px}.steps{padding:0;margin:48px 0 0;list-style:none;display:grid;grid-template-columns:repeat(4,1fr);gap:35px}.steps>li{border-top:1px solid #b6c0c2;padding-top:20px}.steps>li>span{display:flex;border-radius:50%;width:37px;height:37px;align-items:center;justify-content:center;background:var(--ink);color:var(--lime);font-size:12px;margin-bottom:22px}.steps h3{font-size:18px;letter-spacing:-.3px;font-weight:600;line-height:1.4;margin:0 0 12px}.steps p{font-size:15px;color:var(--muted);margin:0}.case-row{display:grid;grid-template-columns:1.04fr 1fr;gap:75px;align-items:center;margin-top:56px}.case-row+.case-row{margin-top:90px}.case-row.reverse .case-visual{order:2}.case-row.reverse .case-copy{order:1}.case-visual{border-radius:18px;padding:35px 45px 20px;overflow:hidden;min-width:0}.newsletter-visual{background:#e9eef3}.mail-preview{border-radius:5px;background:white;box-shadow:0 12px 35px #18314a19;transform:rotate(-2deg);max-width:420px;margin:0 auto}.mail-preview-head{display:flex;align-items:center;justify-content:space-between;padding:20px 23px;gap:12px;border-bottom:1px solid #eee}.adweknow-wordmark{font-weight:700;letter-spacing:-1.1px;font-size:26px;color:#225674}.adweknow-wordmark>span{color:#e5aa33}.mail-preview-head>span:last-child{text-align:right;font-size:9px;line-height:1.5;color:#6b7982;letter-spacing:.7px}.mail-preview img{width:100%;height:auto;display:block;aspect-ratio:1672 / 941}.mail-preview-content{padding:22px 24px 29px}.mail-preview-content small{font-size:9px;color:#8c6b18;letter-spacing:1.5px}.mail-preview-content h4{font-family:Georgia,serif;line-height:1.2;font-size:27px;margin:8px 0 17px;font-weight:400;letter-spacing:-.5px}.preview-link{font-size:10px;color:white;background:#265777;padding:9px 17px;display:inline-block}.visual-caption{display:block;font-size:10px;color:#596c77;text-align:center;margin-top:22px}.case-category{font-size:11px;letter-spacing:1.3px;color:var(--muted)}.case-copy h3{font-size:34px;letter-spacing:-1.1px;line-height:1.18;font-weight:500;margin:20px 0}.case-copy>p{font-size:16px;color:var(--muted);margin:0 0 22px}.case-facts{display:flex;gap:40px;padding:20px 0;border-top:1px solid var(--line);border-bottom:1px solid var(--line);margin-top:30px}.case-facts strong{font-size:25px;font-weight:500;letter-spacing:-.8px}.case-facts span{display:block;font-size:12px;color:var(--muted);margin-top:4px}.case-copy>p.case-note{font-size:12px;margin:13px 0 25px}.carnets-visual{background:#e6ebdf;display:flex;flex-direction:column;justify-content:center;min-height:442px}.social-preview{background:white;border:1px solid #ced5cb;border-radius:7px;box-shadow:0 12px 35px #28362919;transform:rotate(2deg);margin:0 auto;max-width:440px}.social-preview-head{display:flex;align-items:center;padding:16px 18px;gap:9px}.carnets-mark{width:31px;height:35px;border:2px solid #172521;border-radius:3px;font-family:Georgia,serif;font-size:22px;text-align:center;line-height:31px}.social-preview-head strong{display:block;font-size:12px;line-height:1.3}.social-preview-head div>span{font-size:10px;color:var(--muted);display:block}.linkedin-mark{margin-left:auto;background:#1c668c;color:white;font-size:15px;line-height:21px;width:21px;text-align:center;font-weight:700;border-radius:2px}.social-preview img{display:block;width:100%;height:auto}.social-preview-caption{padding:16px 20px;font-size:14px;line-height:1.5}.fit-band{background:var(--lime);display:grid;grid-template-columns:1fr 1fr;gap:100px;padding:65px max(64px,calc((100vw - 1312px)/2))}.fit-band h2{font-size:42px}.fit-band .eyebrow{font-size:10px}.fit-list p{padding:0 0 16px;margin:0 0 16px;border-bottom:1px solid #32401830}.fit-list p:last-child{margin:0}.fit-list strong{display:block;font-size:17px;font-weight:600}.fit-list span{display:block;font-size:14px;margin-top:4px;color:#3f5035}.faq-section{display:grid;grid-template-columns:.8fr 1.2fr;gap:90px}.faq-section .intro{font-size:16px;max-width:330px}.faq-list details{border-bottom:1px solid var(--line);padding:0 0 18px;margin-bottom:18px}.faq-list summary{list-style:none;display:flex;align-items:center;justify-content:space-between;gap:30px;cursor:pointer;font-size:17px;font-weight:500;line-height:1.4;padding:4px 0}.faq-list summary::-webkit-details-marker{display:none}.faq-list summary>span{font-size:22px;font-weight:400;flex-shrink:0}.faq-list details[open] summary>span{transform:rotate(45deg)}.faq-answer{color:var(--muted);font-size:16px;padding:15px 30px 0 0;line-height:1.75}.contact-band{max-width:1312px;margin:0 auto 80px;padding:58px 60px;background:var(--ink);color:white;border-radius:20px;display:grid;grid-template-columns:1.5fr 1fr;gap:60px;align-items:center}.contact-band .eyebrow{font-size:10px;color:#d5e1e4}.contact-band h2{font-size:47px}.contact-band>div>p:last-child{max-width:570px;color:#c2cdd1;font-size:16px;margin:0}.contact-actions{display:flex;flex-direction:column;align-items:flex-start;gap:17px}.button.lime{background:var(--lime);border-color:var(--lime);color:var(--ink)}.button.lime:hover{background:#e5ff9a}.light-link{font-size:14px;color:#e2ecee;border-bottom:1px solid #829399;padding-bottom:3px}.contact-actions>span{font-size:12px;color:#bdcbd0;max-width:230px;line-height:1.6}.footer-top{display:flex;justify-content:space-between;align-items:center;gap:35px;margin-bottom:35px}.footer-top .brand{color:var(--ink)}.footer-top p{font-family:'Instrument Serif',Georgia,serif;font-size:29px;color:var(--ink);margin:0}.footer-top>a:last-child{font-size:13px}.footer-links{display:flex;flex-wrap:wrap;gap:12px 28px;font-size:12px;margin:30px 0}.footer-bottom{display:flex;justify-content:space-between;gap:25px;border-top:1px solid var(--line);padding-top:22px;font-size:11px}footer{max-width:1440px;margin:auto;padding-top:45px;padding-bottom:25px}.breadcrumbs{justify-content:flex-start;gap:12px;font-size:12px;margin-bottom:45px;color:var(--muted)}.breadcrumbs a{text-decoration:underline;text-underline-offset:4px}.page-hero{max-width:1100px;margin:0 auto;padding:25px 64px 65px}.page-hero h1{font-size:clamp(40px,4.6vw,67px);line-height:1.08;letter-spacing:-2.7px;font-weight:500;margin:0 0 28px}.page-hero .lead{max-width:780px;font-size:20px}.page-hero .eyebrow{font-size:11px}.page-hero h1 em{font-size:1.1em}.reading-section{max-width:1100px;padding:50px 64px;margin:0 auto;display:grid;grid-template-columns:.8fr 1.2fr;gap:65px;border-top:1px solid var(--line)}.reading-section h2{font-size:33px;letter-spacing:-1px;line-height:1.2}.reading-section p{color:#53636a;font-size:17px;margin:0 0 20px}.reading-section p:last-child{margin-bottom:0}.reading-section strong{color:var(--ink);font-weight:600}.reading-section a{text-decoration:underline;text-underline-offset:3px}.deliverables{background:var(--soft);border-radius:18px;max-width:1184px;padding:52px;margin:25px auto 60px}.deliverables h2{font-size:44px}.deliverable-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:35px 45px;margin-top:45px}.deliverable-grid article{border-top:1px solid #a7b5b9;padding-top:16px}.deliverable-grid article>span{font-size:12px;color:var(--muted)}.deliverable-grid h3{font-size:20px;font-weight:500;margin:8px 0 12px}.deliverable-grid p{font-size:16px;color:var(--muted);margin:0}.case-banner{max-width:1184px;margin:30px auto 55px;display:flex;justify-content:space-between;gap:55px;align-items:center;background:#edf3de;padding:42px 50px;border-radius:14px}.case-banner h2{font-size:34px;letter-spacing:-1px}.case-banner p:last-child{max-width:630px;color:#526344;margin:0;font-size:16px}.case-banner .eyebrow{font-size:10px;color:#56654b}.case-banner .button{flex-shrink:0}.compact-faq{max-width:1100px;padding-top:40px}.compact-faq h2{font-size:36px;margin-bottom:35px}.case-hero-media{max-width:1184px;display:grid;grid-template-columns:1fr 1fr;gap:65px;align-items:center;padding:20px 0 60px}.case-hero-media .case-context h2{font-size:35px;letter-spacing:-1px}.case-context p{color:var(--muted);font-size:17px}.case-context .eyebrow{font-size:11px}.tag-row{display:flex;flex-wrap:wrap;gap:8px;margin-top:24px}.tag-row span{padding:5px 12px;border:1px solid #bdc8ca;border-radius:20px;font-size:12px}.case-result{max-width:1184px;background:var(--ink);color:white;border-radius:18px;padding:45px 55px;margin:25px auto 50px}.case-result .eyebrow{font-size:11px;color:#cfdee2}.result-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:50px}.result-grid>div{display:flex;gap:18px;align-items:center}.result-grid strong{font-family:'Instrument Serif',Georgia,serif;font-size:70px;line-height:1.1;color:var(--lime);font-weight:400}.result-grid span{font-size:13px;color:#d7e1e4}.source-box{max-width:972px;margin:30px auto 65px;border-left:3px solid var(--lime);padding:15px 0 15px 30px}.source-box h2{font-size:27px;letter-spacing:-.5px;margin-bottom:12px}.source-box>p{color:var(--muted);margin-top:0}.source-box>div{display:flex;flex-wrap:wrap;gap:15px 25px}.source-box .text-link{font-size:14px}
/* Legible annotations; the flow diagram keeps the same hierarchy on mobile. */
.brand small{font-size:10px}.diagram-label,.tiny-label,.source-card>span:last-child,.connector span,.output-card small,.output-card p,.validation,.proof-strip>span,.proof-strip strong>span,.case-category,.case-note,.visual-caption,.mail-preview-head>span:last-child,.mail-preview-content small,.preview-link,.social-preview-head div>span,.fit-band .eyebrow,.contact-band .eyebrow,.case-banner .eyebrow,.footer-bottom{font-size:12px}.diagram-label{letter-spacing:1px}.tiny-label,.output-card small{letter-spacing:1px}.output-card strong{font-size:17px}.hero-visual{padding-top:25px;min-height:618px}.source-card strong{font-size:24px}.connector{height:64px}.output-card{padding:17px 19px}.validation{margin-top:16px}.proof-strip>span{max-width:190px}.proof-strip .proof-brand strong>span{font-size:12px}.proof-strip>a:last-child{font-size:12px}.mail-preview-content h4{font-size:25px}.case-category{letter-spacing:1px}.social-preview-head strong{font-size:14px}.eyebrow{font-size:12px!important}.micro{font-size:12px}.hero-visual{transform:rotate(.8deg)}.footer-links{font-size:13px}.footer-top>a:last-child{font-size:14px}.steps p{font-size:16px}
@media(max-width:1250px){.contact-band{margin:0 32px 65px;padding:45px 40px;gap:40px}.contact-band h2{font-size:40px}.deliverables,.case-banner,.case-result,.case-hero-media{margin-left:32px;margin-right:32px}.case-row{gap:45px}.case-visual{padding:30px 25px 20px}.case-facts{gap:25px}.case-copy h3{font-size:31px}.source-box{margin-left:64px;margin-right:64px}.output-card strong{font-size:15px}.hero-visual{min-height:635px}}
@media(max-width:1000px){nav{gap:20px}header nav>a:nth-child(2){display:none}.hero{gap:48px}.hero h1{font-size:53px;letter-spacing:-2.8px}.hero-visual{min-height:650px}.output-card strong{font-size:14px}.output-card small{font-size:11px}.output-card p{font-size:11px}.hero .eyebrow{font-size:10px!important;letter-spacing:1px}.hero-actions{gap:17px}.section-top{display:block}.section-top .intro{max-width:650px;margin-top:25px}.service-grid{gap:25px}.service-card h3{font-size:26px}.method-title{gap:35px}.steps{grid-template-columns:repeat(2,1fr);gap:35px 45px}.case-row{gap:30px}.case-copy h3{font-size:28px}.case-visual{padding:25px 20px 18px}.mail-preview-head{padding:16px 15px}.adweknow-wordmark{font-size:23px}.mail-preview-head>span:last-child{font-size:10px}.mail-preview-content{padding:19px}.mail-preview-content h4{font-size:22px}.case-facts{display:block;padding:15px 0}.case-facts>div+div{margin-top:10px}.case-facts strong{font-size:22px}.case-facts span{display:inline;font-size:12px;margin-left:8px}.fit-band{gap:50px;padding:50px 32px}.fit-band h2{font-size:35px}.faq-section{gap:45px;grid-template-columns:.8fr 1.2fr}.contact-band{padding:40px 35px;grid-template-columns:1.4fr 1fr;gap:30px}.contact-band h2{font-size:35px}.footer-top p{display:none}.page-hero{padding:25px 32px 55px}.page-hero h1{font-size:53px}.reading-section{padding:45px 32px;gap:35px}.reading-section h2{font-size:30px}.deliverables{padding:40px 35px}.deliverable-grid{grid-template-columns:repeat(2,1fr)}.case-banner{padding:35px;gap:30px;display:block}.case-banner .button{margin-top:25px}.case-hero-media{gap:40px}.case-hero-media .case-context h2{font-size:31px}.case-result{padding:35px}.result-grid{gap:25px}.result-grid>div{display:block}.result-grid span{display:block;margin-top:10px}.source-box{margin-left:32px;margin-right:32px}}
@media(max-width:700px){.hero h1{font-size:clamp(39px,8.9vw,64px);letter-spacing:-2.5px}.hero .eyebrow{font-size:11px!important;letter-spacing:.8px}.hero{padding-top:30px}.hero-visual{min-height:0;padding:24px 22px}.output-card strong{font-size:15px}.output-card small,.output-card p{font-size:12px}.source-card{padding:18px 20px}.source-card>span:last-child{font-size:12px}.connector span{font-size:11px}.validation{font-size:11px}.diagram-label{font-size:10px}.brand small{font-size:9px}.proof-strip .proof-brand{flex-basis:calc(50% - 11px)}.proof-strip .proof-brand strong{font-size:21px}.proof-strip .proof-brand strong>span{font-size:11px;line-height:1.5}.proof-strip>span{max-width:none;font-size:11px}.proof-strip>a:last-child{display:none}.section-top{margin-bottom:36px}.service-grid{display:block}.service-card{padding:23px 0 0;margin-bottom:38px;display:grid;grid-template-columns:37px 1fr;gap:0 16px}.service-card:last-child{margin-bottom:0}.service-number{grid-row:1/4;font-size:32px;line-height:1.2}.service-card h3{font-size:28px;margin-bottom:15px}.service-card h3 br{display:none}.service-card p{max-width:none;margin-bottom:20px}.service-bottom>span{font-size:12px;margin-bottom:15px}.method-title{display:block}.method-title .intro{font-size:16px;max-width:none}.steps{gap:28px;margin-top:32px}.steps h3{font-size:18px}.steps p{font-size:15px}.steps>li>span{margin-bottom:17px}.case-row,.case-row.reverse{display:flex;flex-direction:column;gap:28px;margin-top:35px;align-items:stretch}.case-row+.case-row{margin-top:65px}.case-row.reverse .case-visual,.case-row.reverse .case-copy{order:initial}.case-visual{padding:30px 35px 22px}.mail-preview-head>span:last-child{font-size:10px}.case-copy h3{font-size:33px;margin-top:14px}.case-facts{display:flex;gap:20px}.case-facts>div+div{margin:0}.case-facts span{display:block;margin-left:0;margin-top:5px;line-height:1.4}.case-facts strong{font-size:25px}.carnets-visual{min-height:0;padding:40px 23px 20px}.case-category{font-size:11px}.fit-band{display:block;padding:45px 22px}.fit-band h2{font-size:36px}.fit-list{margin-top:30px}.fit-list strong{font-size:17px}.fit-list span{font-size:15px}.faq-section{display:block}.faq-section .intro{max-width:none;margin-bottom:35px}.faq-list summary{font-size:17px;gap:22px}.faq-answer{font-size:16px;padding-right:5px}.contact-band{display:block;margin:0 16px 50px;padding:34px 25px;border-radius:15px}.contact-band h2{font-size:36px}.contact-band h2 br{display:none}.contact-band .eyebrow{font-size:10px!important;letter-spacing:1px}.contact-actions{margin-top:30px}.contact-actions>span{max-width:none}.contact-band>div>p:last-child{font-size:16px}.footer-top{gap:24px;flex-wrap:wrap}.footer-top>a:last-child{font-size:13px}.footer-bottom{font-size:12px;flex-wrap:wrap;gap:12px}.footer-links{gap:13px 25px}.page-hero{padding:20px 22px 45px}.breadcrumbs{display:flex;flex-wrap:wrap;margin-bottom:30px;font-size:12px;gap:10px;line-height:1.3}.breadcrumbs a{display:block!important}.page-hero h1{font-size:43px;letter-spacing:-1.7px}.page-hero h1 br{display:none}.page-hero h1 em{font-size:1.08em;letter-spacing:-1px}.page-hero .lead{font-size:18px}.reading-section{display:block;padding:38px 22px}.reading-section h2{font-size:32px}.reading-section p{font-size:17px}.deliverables{margin:15px 16px 40px;padding:35px 23px}.deliverables h2{font-size:35px}.deliverable-grid{display:block;margin-top:30px}.deliverable-grid article+article{margin-top:28px}.deliverable-grid h3{font-size:22px}.case-banner{margin:20px 16px 40px;padding:30px 25px}.case-banner h2{font-size:32px}.case-banner .button{font-size:14px;gap:18px}.compact-faq h2{font-size:33px}.case-hero-media{display:block;padding:0 0 25px;margin:0 22px}.case-context{padding-top:30px}.case-hero-media .case-context h2{font-size:34px}.case-result{margin:15px 16px 35px;padding:30px 25px}.result-grid{gap:25px;display:flex;flex-wrap:wrap}.result-grid>div{flex:1 1 90px}.result-grid strong{font-size:60px}.result-grid span{font-size:12px}.case-result .eyebrow{font-size:10px!important;letter-spacing:1px}.source-box{margin:20px 22px 45px;padding-left:20px}.source-box>div{display:block}.source-box a{margin-top:10px;display:table}.source-box h2{font-size:27px}.hero-visual{transform:none}.hero-actions .button{font-size:14px;padding:16px 21px}.hero-actions .text-link{font-size:14px}}
@media(max-width:380px){header{padding:0 15px}nav .button.small{font-size:11px;gap:6px;padding:10px}.hero{padding-left:18px;padding-right:18px}.hero-visual{margin:0 4px;padding:22px 15px}.output-card{padding:13px 11px}.output-number{padding-right:10px;font-size:29px}.output-card strong{font-size:14px}.output-card p{font-size:11px}.output-card.article{margin-left:-23px}.output-card.social{margin-right:-20px}.diagram-label{font-size:9px}.validation{font-size:10px}.steps{grid-template-columns:1fr}.case-visual{padding:25px 20px 18px}.case-facts{flex-wrap:wrap}.page-hero h1{font-size:38px}}

.brand{flex-shrink:0}.brand small{white-space:nowrap}@media(max-width:700px){header nav .button.small{font-size:14px;padding:12px 15px;gap:15px}header{gap:16px}}

/* Natural sentence headlines */
.hero h1{font-size:clamp(44px,4.25vw,64px);line-height:1.06;letter-spacing:-2.9px}.hero h1 em{font-size:1.1em;letter-spacing:-1.9px}.hero-copy .micro{max-width:420px}.case-copy h3{font-size:32px;line-height:1.2}.section-top h2{max-width:720px}.method-title h2{max-width:610px}.page-hero h1{max-width:970px}.fit-band h2{font-size:40px;line-height:1.17}.faq-section h2{font-size:43px}
@media(max-width:1000px) and (min-width:701px){.hero h1{font-size:45px}.case-copy h3{font-size:27px}.fit-band h2{font-size:34px}.faq-section h2{font-size:37px}}
@media(max-width:700px){.hero h1{font-size:44px;line-height:1.07;letter-spacing:-1.9px;max-width:560px}.hero h1 em{font-size:1.08em;letter-spacing:-1.1px}.case-copy h3{font-size:31px}.fit-band h2{font-size:34px}.faq-section h2{font-size:37px}.service-card h3{font-size:26px}.page-hero h1{font-size:42px;line-height:1.1}}
@media(max-width:380px){.hero h1{font-size:39px}.page-hero h1{font-size:37px}}